Notes Commercial Rhetorical Analysis Audience: The intended audience of this commercial is anyone with cable TV that does not have DirectTV. The actual audience of this commercial is anyone that sees the commercial on TV or on any other sort of media on which this commercial is shown. Claim: Cable users should get DirectTV Warrant: People who don’t get DirectTV are stupid Backing: People who don’t get DirectTV like banging their head into beams People who don’t get DirectTV like sleeping in poison Ivy People who don’t get DirectTV like drinking spoilt milk People who don’t get DirectTV like getting their hand stuck in vending machines Warrant: People who don’t get DirectTV are not satisfied Backing: DirectTV has the #1 Customer Satisfaction rate in America Argument: People don’t like to be stupid Backing: Being stupid is looked down upon Backing: People don’t like having a bad reputation Backing: People like to be satisfied Backing: Being satisfied makes people happy Backing: People like being happy
Our commercial is from Cheez-It and it is about how the company only uses the best and most mature cheese. Over the multiple commercials in this series, the cheeses show obvious signs of immaturity and make the inspector check the “Not Ready” box. The medium of the commercial is digital as it is a video meant to be put on TV or in a internet video ad. The audience is intended for possibly people with children that eat snack foods like Cheese-it’s a lot. The actual audience is anyone who watches TV or YouTube and is exposed to advertisements like that.
The advertisement appeals to emotion by the use of humor. Pathos is a very common appeal in advertisement because if the company can make the viewer happy or smile, they will look at the product fondly, remembering how the commercial made them feel.
“The Turns We Take” Progressive commercial employs many rhetorical devices to persuade the audience to buy Progressive Snapshot. The rhetorical triangle is completed as the author is Progressive Company, the intended audience is anyone with a car, and the argument is that people should use Progressive Snapshot because it gives drivers the most attention. The medium in which the argument is displayed on is digital, more specifically video. The commercial is meant to persuade people to use snapshot thought the use of comedy and drama genres. Logos is effectively incorporated through the information that Snapshot can save drivers money on car insurance. Pathos is implemented by showing that Snapshot gives appreciation to its drivers. Ethos is established by the use of the Progressive logo, which is a large trusted company.
The Direct TV commercial medium was clearly digital (television). The intended audience were people who had television but didn't have Direct TV as their provider, but the actual audience was anyone watching the commercial. The visuals in it were people doing stupid stuff that no one would enjoy, that were painful or weird, but they were so euphoric about it. The message they were trying to convey was that people who use Direct TV as their provider are so happy that they enjoy it as much as people doing strange things have to be in order to get past the disgust and pain to do those activities and love them.
Our commercial was from The Real Cost. The commercial showed a young man that came up to a gas station counter with the intention of purchasing a pack of cigarettes. The man pulled out his tooth to "pay" for the cigarettes instead of buying them with money. The purpose of the commercial was to persuade smokers and young people who are under pressure to smoke to avoid smoking. The pathos of the commercial comes in the form of fear. The commercial is supposed to shock and disgust the audience to make them fear smoking. The logos of the commercial is that smoking is harmful for your health and can lead to dental issues later on in life. The ethos of the organization "The Real Cost" is built off them advertising themselves as a government organization and specifically connected to the FDA. The watcher expects them to be informed and to have good reason to want people to stop smoking.
Our group commercial is about the snacks called Cheez-It. The company in the commercial states how it only used mature cheese for their snacks, and the joke behind the commercial is that the cheese says "Not your cheese" referring to its flavor being Nacho Cheese and the scientist that check the maturity of the cheese checks "NOT READY' stating how the cheese isn't mature because of its childish joke, relating to human maturity not how mature the cheese itself is. The main appeal used in this commercial is pathos, making the viewers smile and laugh at the joke the cheese makes.
Direct TV is using comedy to get people to switch to their service. I made sure to include a few of the specific examples of ridiculous comparisons of stupid acts and being a cable company customer. I also made sure to mention the statistic that Direct TV has the highest customer satisfaction rate over cable. They made sure to mention the statistic both at the beginning and end of the ad. This was interesting because the same set of words did completely different things within the 30 second ad.
The commercial that my group picked was an anti-cigarette smoking one by a group called “The Real Cost”. In this commercial, there is a guy in a convenience store trying to buy a pack of cigarettes. When he goes to the cashier he tells him that he more than the money that he gave him. After a long pause, he reaches for some pliers and pulls one of his teeth out and gives it to him as payment so that way he can then buy the cigarettes.
The advertisement appeals to emotion by its brutal showing of a person losing their teeth. It seemed so real that it made it very uncomfortable to watch, which is what the author was looking for to gather your attention.
My progressive soap opera commercial argues that customers should switch to progressive on the grounds that they will be "appreciated" or rewarded for driving safely. The commercial features a soap opera parody with a couple arguing over the wife not being appreciated. The drama is almost ridiculous, which can be associated with the drama of car companies not rewarding or appreciating their customers for driving safely. Flo, progressive's TV spokesperson intervenes the couple's argument and claims that appreciation can be achieved with snapshot from progressive, that rewards safe driving to their customers.
For this project, my group members and I chose an Old Spice deodorant commercial. The purpose of this commercial is to inform potential buyers about old spice deodorant, and to convince people to buy it - while entertaining at the same time. I think that this commercial is effective at captivating and informing its actual audience. The intended audience of this commercial is women who want their man to look better/manlier. Although they target women, they most likely also intended this commercial to target men who are somewhat insecure about their bodies. It reels people in with its humor and keeps people watching because they never know what to expect next. Lots of random things happen in these commercials. It somehow does make me feel that using old spice would make me a better looking and manlier man.
The video my group chose was the Gatorade commercial. The commerical is about famous athletes like Micheal Jordan, Serena Williams, Tom Brady etc, who are sharing their "secret to victory." The intended audience are to athletes specifically younger athletes like high school and middle school students. Their goal is to promote Gatorade through professionals to persuade young athletes that Gatorade is a main tool these famous athletes use to become great. In this particular commercial the author had the theme of "secret to victory" where each one told how they didn't start out as great as they are now. Some say they failed the team or were a loser. But through hard work ,and Gatorade, they made their "defeat their fuel."
“Gatorade: The Secret to Victory” depicts famous athletes from several professional league teams sharing their common motivation towards winning. The video starts with Shaquille O’Neal sharing the overall “Secret to Victory” which is failure. After Shaq, there are athletes in the sports of football, basketball, tennis, and baseball who give snip-its of the failure they’ve experienced that led to growth and victory. The commercial aims to be inspirational to rising athletes and persuasive to everyone who sees the ad. Gatorade doesn’t even show their logo until the end of the ad, relying on their inspirational techniques and appeal to pathos to draw in the audience.
Notes Commercial Rhetorical Analysis
ReplyDeleteAudience:
The intended audience of this commercial is anyone with cable TV that does not have DirectTV.
The actual audience of this commercial is anyone that sees the commercial on TV or on any other sort of media on which this commercial is shown.
Claim:
Cable users should get DirectTV
Warrant:
People who don’t get DirectTV are stupid
Backing:
People who don’t get DirectTV like banging their head into beams
People who don’t get DirectTV like sleeping in poison Ivy
People who don’t get DirectTV like drinking spoilt milk
People who don’t get DirectTV like getting their hand stuck in vending machines
Warrant:
People who don’t get DirectTV are not satisfied
Backing:
DirectTV has the #1 Customer Satisfaction rate in America
Argument:
People don’t like to be stupid
Backing:
Being stupid is looked down upon
Backing:
People don’t like having a bad reputation
Backing:
People like to be satisfied
Backing:
Being satisfied makes people happy
Backing:
People like being happy
Our commercial is from Cheez-It and it is about how the company only uses the best and most mature cheese. Over the multiple commercials in this series, the cheeses show obvious signs of immaturity and make the inspector check the “Not Ready” box. The medium of the commercial is digital as it is a video meant to be put on TV or in a internet video ad. The audience is intended for possibly people with children that eat snack foods like Cheese-it’s a lot. The actual audience is anyone who watches TV or YouTube and is exposed to advertisements like that.
ReplyDeleteThe advertisement appeals to emotion by the use of humor. Pathos is a very common appeal in advertisement because if the company can make the viewer happy or smile, they will look at the product fondly, remembering how the commercial made them feel.
“The Turns We Take” Progressive commercial employs many rhetorical devices to persuade the audience to buy Progressive Snapshot. The rhetorical triangle is completed as the author is Progressive Company, the intended audience is anyone with a car, and the argument is that people should use Progressive Snapshot because it gives drivers the most attention. The medium in which the argument is displayed on is digital, more specifically video. The commercial is meant to persuade people to use snapshot thought the use of comedy and drama genres. Logos is effectively incorporated through the information that Snapshot can save drivers money on car insurance. Pathos is implemented by showing that Snapshot gives appreciation to its drivers. Ethos is established by the use of the Progressive logo, which is a large trusted company.
ReplyDeleteThe Direct TV commercial medium was clearly digital (television). The intended audience were people who had television but didn't have Direct TV as their provider, but the actual audience was anyone watching the commercial. The visuals in it were people doing stupid stuff that no one would enjoy, that were painful or weird, but they were so euphoric about it. The message they were trying to convey was that people who use Direct TV as their provider are so happy that they enjoy it as much as people doing strange things have to be in order to get past the disgust and pain to do those activities and love them.
ReplyDeleteOur commercial was from The Real Cost. The commercial showed a young man that came up to a gas station counter with the intention of purchasing a pack of cigarettes. The man pulled out his tooth to "pay" for the cigarettes instead of buying them with money. The purpose of the commercial was to persuade smokers and young people who are under pressure to smoke to avoid smoking. The pathos of the commercial comes in the form of fear. The commercial is supposed to shock and disgust the audience to make them fear smoking. The logos of the commercial is that smoking is harmful for your health and can lead to dental issues later on in life. The ethos of the organization "The Real Cost" is built off them advertising themselves as a government organization and specifically connected to the FDA. The watcher expects them to be informed and to have good reason to want people to stop smoking.
ReplyDeleteOur group commercial is about the snacks called Cheez-It. The company in the commercial states how it only used mature cheese for their snacks, and the joke behind the commercial is that the cheese says "Not your cheese" referring to its flavor being Nacho Cheese and the scientist that check the maturity of the cheese checks "NOT READY' stating how the cheese isn't mature because of its childish joke, relating to human maturity not how mature the cheese itself is.
ReplyDeleteThe main appeal used in this commercial is pathos, making the viewers smile and laugh at the joke the cheese makes.
Direct TV is using comedy to get people to switch to their service. I made sure to include a few of the specific examples of ridiculous comparisons of stupid acts and being a cable company customer. I also made sure to mention the statistic that Direct TV has the highest customer satisfaction rate over cable. They made sure to mention the statistic both at the beginning and end of the ad. This was interesting because the same set of words did completely different things within the 30 second ad.
ReplyDeleteThe commercial that my group picked was an anti-cigarette smoking one by a group called “The Real Cost”. In this commercial, there is a guy in a convenience store trying to buy a pack of cigarettes. When he goes to the cashier he tells him that he more than the money that he gave him. After a long pause, he reaches for some pliers and pulls one of his teeth out and gives it to him as payment so that way he can then buy the cigarettes.
ReplyDeleteThe advertisement appeals to emotion by its brutal showing of a person losing their teeth. It seemed so real that it made it very uncomfortable to watch, which is what the author was looking for to gather your attention.
My progressive soap opera commercial argues that customers should switch to progressive on the grounds that they will be "appreciated" or rewarded for driving safely. The commercial features a soap opera parody with a couple arguing over the wife not being appreciated. The drama is almost ridiculous, which can be associated with the drama of car companies not rewarding or appreciating their customers for driving safely. Flo, progressive's TV spokesperson intervenes the couple's argument and claims that appreciation can be achieved with snapshot from progressive, that rewards safe driving to their customers.
ReplyDeleteFor this project, my group members and I chose an Old Spice deodorant commercial. The purpose of this commercial is to inform potential buyers about old spice deodorant, and to convince people to buy it - while entertaining at the same time. I think that this commercial is effective at captivating and informing its actual audience. The intended audience of this commercial is women who want their man to look better/manlier. Although they target women, they most likely also intended this commercial to target men who are somewhat insecure about their bodies. It reels people in with its humor and keeps people watching because they never know what to expect next. Lots of random things happen in these commercials. It somehow does make me feel that using old spice would make me a better looking and manlier man.
ReplyDeleteThe video my group chose was the Gatorade commercial. The commerical is about famous athletes like Micheal Jordan, Serena Williams, Tom Brady etc, who are sharing their "secret to victory." The intended audience are to athletes specifically younger athletes like high school and middle school students. Their goal is to promote Gatorade through professionals to persuade young athletes that Gatorade is a main tool these famous athletes use to become great. In this particular commercial the author had the theme of "secret to victory" where each one told how they didn't start out as great as they are now. Some say they failed the team or were a loser. But through hard work ,and Gatorade, they made their "defeat their fuel."
ReplyDelete“Gatorade: The Secret to Victory” depicts famous athletes from several professional league teams sharing their common motivation towards winning. The video starts with Shaquille O’Neal sharing the overall “Secret to Victory” which is failure. After Shaq, there are athletes in the sports of football, basketball, tennis, and baseball who give snip-its of the failure they’ve experienced that led to growth and victory. The commercial aims to be inspirational to rising athletes and persuasive to everyone who sees the ad. Gatorade doesn’t even show their logo until the end of the ad, relying on their inspirational techniques and appeal to pathos to draw in the audience.
ReplyDelete